These are the characteristics of demanding skin from 30

The collagen balance in particular reduces production from around 30 years of age, and this has a visible effect on the elasticity and support of the skin. Where expression lines used to be invisible again within seconds, they now sometimes remain "written on your face" for several minutes and sometimes don't go away at all. Even the wrinkles on your pillow are now clearly visible on your face after one night and need some time to disappear again. Further characteristics are increasing dryness, decreasing skin density and the breakdown of connective tissue.

The right care for demanding skin over 30 usually relies on moisturising ingredients that help replenish the natural moisture depots. In addition, carefully developed formulations with coenzyme Q10, organic aloe vera, organic algae or karanja oil are particularly suitable for facial care from 30 to preserve a beautiful, radiant complexion. Care should supply the skin with ingredients that it can no longer produce itself in sufficient quantities. Hyaluronic acid, for example, is one of those components that are responsible for storing moisture.

The skin care routine is supplemented by one or the other step from the age of 30, as the organism is no longer supported as well by its own metabolism. Hence, a moisturising serum should be incorporated into the routine to help restore some of the moisture to the skin that it loses over time. Eye creams that specifically target the expression lines that are now slowly becoming visible make tired eyes shine again. However, the thin skin under the eyes should not be over-cared for either. It is therefore best to use eye care that is tailored to your day and night care.

A night cream is also beneficial for facial skin over 30, because the ingredients it contains can be absorbed into the skin overnight. Ingredients like vitamin A can help compensate for damage caused by UV light.

A face cream for skin over 30 usually contains ingredients such as vitamins A, C, E or coenzyme Q10.

A cleaning emulsion is particularly suitable in order not to overstrain your natural protective skin barrier, but at the same time remove make-up and excess sebum and dirt. After cleansing, from the age of 30 you can also use a facial toner that brings the skin back into balance. You can also use an exfoliator once a week to remove old skin cells and cleanse the skin deep into the pores. For face cleansing from the age of 30, the moisturising properties of the cleansing products are important in order not to dry out the skin too much and to maintain its suppleness. In the evening, it is particularly important to clean the skin from the age of 30, as some dirt has accumulated on the face during the day and now needs to be removed. A mild cleansing milk or emulsion helps prepare the skin for night care.

1. For a radiant complexion  after getting up and a visibly restful sleep, you can mix some self-tanner into your night care. This is how you hide the traces of a stressful day and give your skin the extra care it deserves 

2. Bathtub beauty:  care masks and intensive treatments work better when your pores are open. In this way, care ingredients are better absorbed and work exactly where they should. So when you're in the bathtub, this is the best time to apply a skin care mask and let it take effect

3. Vitamins  in your diet are just as important as vitamins in your personal care products. Because even if vitamin A, retinol or vitamin C are particularly helpful in daily anti-aging skin care, they only work on the skin. For an optimal supply of the body and thus also the skin, you should pay attention to a vitamin-rich and balanced diet

4. You can  help the regeneration of your skin with a weekly peeling. This is how you remove old flakes of skin and help the skin to renew itself. Our peelings with jojoba peeling grains or silica nourish your skin naturally and are particularly kind to the environment

5.  Care substances can be particularly effective at night , as they literally help the skin during sleep. Moisturizing ingredients such as organic aloe vera, coenzyme Q10 or hyaluronic acid in your night care are therefore particularly recommended

At a glance

This is what facial skin needs from 30

• Due to a slowed metabolism, facial skin does not regenerate as quickly from the age of 30 as in previous years

• Care products that contain the skin's own ingredients such as coenzyme Q10 or hyaluronic acid are particularly effective from the age of 30, as they supply the skin with the care substances that it can no longer produce itself

• A moisturising serum can provide that extra portion of moisture

• A special eye cream and a richer night cream should now be part of the standard program in the skin care routine