The Four lavera Truths
Nature is not just our home, it is also our most important supplier. Our products and actions find their origin in it, and a health environment ensures a healthy future. At lavera, we are already doing our part: We reduce CO2 emissions and compensate for the rest through emission certificates. By utilising our photovoltaic system, we are already generating a significant portion of energy ourselves.
For the future of the planet, we have set further goals: We plan to reforest our forests, continue to reduce production waste and water consumption, use more recyclable materials, and continue to rely 100% on green electricity.
A healthy environment also requires a positive working environment with fair conditions and respectful interactions- between us, our partners and all of our suppliers. This can be felt working with us every working day, and in all our products.
It is in our nature to continuously rethink nature as this allows us to develop innovative products that harness the full power of natural ingredients. The basis for this is our intensive fundamental research and the development of special and innovative manufacturing processes. The result is care concepts formulated with high-quality and natural active ingredients and optimal skin compatibility.
We continuously want to improve the effectiveness of our products, while ensuring that the power of nature takes full effect. At lavera, more is not automatically better. Therefore, we consciously avoid parabens, silicones and artificial fragrances in our product formulations. Instead, we rely on natural, skin-friendly ingredients. Thus, abstinence becomes added value.
At lavera, we believe in the intelligence and in the power of nature, ensuring that our products contain natural ingredients as far as possible.
Our entire portfolio is 100% certified natural, demonstrated in our daily actions and with our products. This is evidenced, for example, by the NATRUE label: A recognised, reliable and international standard for genuine natural personal care. We mainly use plant-based raw materials, preferably from controlled organic and sustainable cultivation. For us, it’s a matter of course. And for our customers, it’s a promise. We place high value on the effectiveness and compatibility of our products- entirely in the spirit of sustainability and the environment.
We aim to produce high-quality natural products that are accessible to everyone, for all skin types, for every age and every gender. lavera stands for exclusive care that doesn’t exclude but is present wherever natural beauty is found: in real life. At reasonable prices and for real needs.
For us, this means true natural personal care. lavera is derived from the Latin word “verum” meaning the truth. Thus, we carry our commitment to natural care in our name. Our truth is also: care should be effective, natural, and affordable for everyone. Because beauty is for everyone after all!